New Opportunity for Ads: Facebook Quiz

I played 2 quizzes on Facebook on 10 minutes. I don’t always do quiz on Facebook but I found it interesting when I saw my friend shared a quiz about geography. “Do You know where is Transylvania?” the post said. I was quite curious, I clicked the link and answered 30 questions that challenged me on my knowledge about geography. It was fun, at my second attempt, I answered 29 of 30 questions correctly, LOL. During the quiz, There was some advertisement on that page including “Visit Scotland” square banner ads.

After that, I allocate my ‘leisure time’ to play another quiz that I also found at My Facebook timeline. Its tagline was quite persuasive: “How smart is Britain citizen”. It was a simple quiz where asked how many red circle are there inside the biggest circle. An explanation above the circle says “How smart are you? Try to count all the circles! Over 95% of the British can’t get it right! To pass the quiz you should enter the correct answer”.

My answer was 11 circles. Correct. I’ve got an offer, which is a shopping voucher from Tesco.

FB Quiz

After I clicked ‘Continue’ the page asked me to submit my phone number.

I stopped -____-.

I assume it could be either a scam or the Tesco Ads.
There’s a brief explanation on the page:
‘ Subscribe today to this competition which is drawn weekly at midday every Friday for £4.50 per week.’

If this quiz is a real advertising, then it could be a good news for advertisers but very bad news for media firms. Why?

  • Advertisers could find an innovative forms in terms of ads placement on social media. Quiz might attracts more clicks than a boring news. In addition, it could increase the page view of the page, which could attract more ads.
  • On the other hand, news’ audience (on traditional platform and digital platform) would be more fragmented. The rule is: audience has a right to choose what content they want to ‘consume’. The more they attract to games, the less they ‘consume’ others type of content INCLUDING contents from media firms.

It is now recognized that, for example, console games and online games involving virtual worlds are as much a part of the business and its future as production and broadcast of television and film content.

Doyle, G. (2011) ‘From television to multi-platform less from more or more for less?’, Convergence: The International Journal of Research into New Media Technologies, 16(4), pp. 1–19.

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