Marketing “Zaman Now”? Go-Jek kembali ke konvensional. 
Di simpul kemacetan dekat jalan layang non – tol Tebet, Go-Jek memasang papan iklan baru.

Bukan foto model atau grafis mentereng, melainkan teks kecil – kecil, isinya cerita dua paragraf.

“Hanya yang kena macet yang bisa baca tuntas”, kata Pietr Jakubowski, Chief Marketing Officer Go-Jek. 

Di akhir teks ada pesan moral dan pesan marketing yang sangat kuat:
“Dari tadi belum nyampe perempatan Kuningan? Go-Jek-in aja! 

*Foto: Pietr Jakubowski di Linkedin

Advertisements

One thought on ““Zaman Now”-nya Go-Jek Kayak Gini…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s